Weber Shandwick has been named as one of the strongest business-to-business brands in the UK for the tenth year running, in the 2016 Business Superbrands survey.
The annual survey is managed by The Centre for Brand Analysis (TCBA), which questioned 2,500 business professionals from across the UK, as well as the independent Business Superbrands Council.
For the 2016 process, 1,500 brands from more than 50 business sectors were assessed according to three key criteria: quality, reliability and distinction.
Weber Shandwick UK & EMEA CEO Colin Byrne said: “We are delighted to celebrate a decade as a UK Superbrand®. It’s great to be up there with the best brands in Britain”.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council added: “A potent reputation is a critical advantage for a company. As an annual barometer of brand strength, those companies performing well in this year’s Business Superbrands survey can take confidence in their reputation.”
“Being a leading Business Superbrand® is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product. The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well”.
Click here to see Weber Shandwick’s page on the Superbrand® UK website.