MIAMI – October 26, 2017 – Weber Shandwick, one of the world’s leading global communications and engagement firms, was named 2017 Global Agency of the Year by The Holmes Report at the annual Global SABRE Awards ceremony. Weber Shandwick is the first agency ever to sweep The Holmes Report’s Regional Agency of the Year honours in one year, already winning top recognition in Asia Pacific, North America and Europe, The Middle East and Africa earlier in 2017. The firm also was presented with two Global SABRE awards for outstanding client work with partners ActionAid UK and Alba Chunkuk, which were recognised among the top global campaigns of the year.
“Being recognised by The Holmes Report as the leading agency in every major region of the world this year reflects the strength of our global network – the teams across our offices who passionately and consistently deliver value to our clients, who leverage strategic communications to help solve problems and who generate results,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “Congratulations to our people around the world, and to our client partners who inspire us to create some of the world’s most engaging and impactful campaigns year after year.”
The firm’s work with ActionAid UK’s “#BrutalCut” campaign, which raised awareness of female genital mutilation in Kenya, was recognised by The Holmes Report among the top 10 campaigns of the year. The campaign, which has reached over 152 million people and sparked thousands of conversations online, is Weber Shandwick’s most awarded campaign of all time in EMEA, including two Silver Cannes Lions in 2017.
Alba Chunkuk’s “How Korean Part-Time Workers Got Full-Time Respect” campaign with Weber Shandwick, which gave a voice to marginalised and mistreated part-time workers in Korea, was honoured among the top 30 campaigns of the year by The Holmes Report. The campaign utilised the power of celebrity influencers to recognise and reward part-time workers. It has earned international recognition and praise, including being named Campaign of the Year at the Asia Pacific Excellence Awards and winning Silver and Bronze awards at the PR Awards Asia 2017.
Earlier this year, Weber Shandwick was honoured with the top ranking on The Holmes Report’s 2017 Global Creative Index marking the second time in three years that the agency has been recognised as the industry’s leading creative firm. In 2017, the firm was also recognised as PRWeek’s Global Agency of the Year for the third consecutive year and was the only PR firm designated an Ad Age Agency A-List Standout.