Prime, a Weber Shandwick company, has been named to the list of Contagious Pioneers a ranking of the “agencies from around the globe that consistently set the standard for excellence and innovation in marketing”, for the second year running.
The list is compiled from an analysis of the Contagious I/O intelligence platform – a database of the most innovative and effective marketing in the world. Agencies are ranked by the quantity of work they produced that was featured on Contagious I/O during 2016. This total score is then weighted, taking into account factors such as consistency – i.e. the ratio of campaigns created to the number of clients they were created for.
Paul Kemp-Robertson, co-founder of Contagious, said, “There has never been a greater imperative for agencies to help clients meet head-on the disruptive forces they currently face. The Contagious Pioneers list recognises those agencies prepared to push that agenda and set new benchmarks for marketing: the agencies not content to stay on the safe path but to strike out bravely into new territory and explore new opportunities.”
In 2016, Prime won a number of key industry awards including five Cannes Lions and a One Show Pencil and was named Global Creative PR Agency of the Year and Nordic Consultancy of the Year by The Holmes Report.