Weber Shandwick was awarded 16 Lions at the 2018 Cannes Lions International Festival of Creativity in partnership with its clients, including three Gold Lions, four Silver Lions and nine Bronze Lions. The firm was recognised for its work across multiple categories, including Brand Experience & Activation, Creative Data, Direct, Film, Outdoor, Print & Publishing, PR, Radio & Audio and Social & Influencer. Weber Shandwick was the only PR firm to get lead agency status in the Mobile category for its work on educational app Studytracks, which received a Bronze Lion.
“We pushed beyond the PR category this year, demonstrating the power and dimensionality of our discipline and our work,” said Gail Heimann, president, Weber Shandwick. “I’m proud of the strategic thinking, imagination and craft that went into each and every campaign we entered this year. Thank you to our client partners, our IAT partners and the Cannes Lions organisation for the continued opportunities to showcase our work and its impact on business and the world.”
Weber Shandwick was recognised on Lion-winning work such as “Bordeaux 2050” for L’Association des Journalistes Environnementaux, led by McCann Paris and Verizon’s “First Responders First” and “Answering the Call” campaigns, both led by McCann New York. 3PM Agency (Weber Shandwick in partnership with PMK-BNC) was awarded two Lions for its work with ABInbev: “Dilly Dilly,” led by Wieden + Kennedy New York and Budweiser’s “Stand By You,” led by David Miami.
Throughout the Festival, the firm and its client partners received 47 shortlists across 14 categories.
Weber Shandwick Experts Engage as Jurors, Competitors
Four Weber Shandwick executives served as jurors at the Cannes Lions Festival this year, including Gail Heimann, who sat on the Titanium jury as the only representative from the PR sector. Heimann previously served on the inaugural Glass Lions jury in 2015 and was president of the PR jury in 2012. Arnaud Pochebonne, general manager of Weber Shandwick France, Darren Burns, president of Weber Shandwick China and chair of creativity & innovation in Asia Pacific, and Valerie Pinto, CEO of Weber Shandwick India, were jury members in the PR category. See here for key learnings from the jurors following Cannes.
The firm was also proud to participate in the annual Young Lions PR Competition, which gives young talent an opportunity to compete against peers on an international stage. Senior Strategic Planner Jean Paoli and Consultant Raphaële Brachet represented France and Weber Shandwick, taking home a Silver Lion for their campaign.
Driving Conversation on la Croisette
For the eighth consecutive year, Interpublic Group, Weber Shandwick’s parent company, hosted its annual Women’s Breakfast during the Cannes Lions Festival to celebrate female leadership in business and focus on the issues women face today. The breakfast featured sessions with activist Gloria Steinem, #MeToo movement founder Tarana Burke and representatives from Amazon, Facebook and the New York Times, among other leading organisations. At the breakfast, Heimann interviewed Olympic bronze-medalist fencer Ibtihaj Muhammad, the inspiration for client Mattel’s 2017 female fencing Barbie™ and its “True Representation” campaign, which was a shortlist contender in the PR category at the Festival.
Elsewhere, Tom Beckman, Weber Shandwick’s global head of creative, participated in a hackathon hosted by Cannes Lions and Dot Dot Dot that brought together a group of creative leaders to workshop new ways the advertising and marketing industry could contribute to social good. Weber Shandwick Executive Creative Director Jenna Young joined a session hosted by Brand Innovators where she discussed the intersection of creativity and technology. Peter Matheson Gay, executive creative director, and Stacey Bernstein, EVP and global director of digital health, also provided commentary on trends from Lions Health on Cannes TV, a digital broadcast for Cannes Digital Pass subscribers.