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The Holmes Report EMEA Digital Consultancy
of the Year 2016

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Blog post #71: A strategy for the future

28 Jul 2016

With the influx and investment of multinationals taking advantage of the sheer volume of opportunities on the continent, the communications industry in Africa is growing. My market of Nigeria, Africa’s biggest and fastest growing economy, for instance, is currently going through one of its worst recessions since 1987. So far, so good. But it’s not as straightforward as that. Paradoxically, while opportunities and growth are all around, the economic background is volatile and varied.
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Understanding the implications of Brexit

30 Jun 2016

Following the referendum in June 2016, Britain has voted to leave the European Union. Arguably, this is the biggest issue facing business in a generation. The impact of Britain's exit and the way that it is managed will shape our economy and our relationship with the rest of the world for the long-term. Weber Shandwick can help you understand the political and economic implications, the form of settlement that might be undertaken, and help you shape the detail to limit the downsides and maximise any upsides.
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Facebook leads the field in social media influence over EU Referendum

08 Jun 2016

Facebook is proving to be the most influential social media platform in the EU Referendum campaign, according to new research by Weber Shandwick and Pure Profile. In a nationally representative poll of over 1000 UK adults, conducted from 27 May to 3 June, 40% of those who had engaged with Facebook said it influenced their views. Most influential were TV and radio debates, with an influence score of 51%, online news at 50%, print news at 46%, TV and radio news at 45% and family and friends at 43%. The poll also found the public leaning 46-40 in favour of Brexit. The generation gap in voting intentions was particularly striking with 57% of 25-34 year olds wanting to remain, whereas 60% of those over 65 want to leave.
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Stand-out Success at the 2016 EMEA SABREs

31 May 2016

Weber Shandwick was named EMEA Digital Consultancy of the Year by The Holmes Report at the EMEA SABRE Awards held last week in Berlin. In addition, the Follow Felix campaign developed for Nestlé Purina Petcare by Weber Shandwick Team N in Germany won the Platinum SABRE Award for Best in Show. Clients and teams from Weber Shandwick and Prime were presented with a total of five Gold category honours and two In2 SABRE awards. Looking to the geographic consultancy categories, Weber Shandwick was named Iberian Consultancy of the Year and Prime, Nordic Consultancy of the Year.
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Are brands ready to make virtual a reality?

28 Apr 2016

The virtual reality landscape is exploding, from content creators and platform integrators, to headset manufacturers and technology partners. Are brands ready to navigate this complex mix of requirements to tell an immersive story? Patrick Chaupham, EVP, Creative Technology Strategy, Weber Shandwick and Adam Clyne, Head of Digital EMEA, will be taking the stage at this year’s Holmes Report In2 Innovation Summit EMEA May 25th in Berlin to explore storytelling, technology considerations, brand partnerships and the social and digital landscape that drives engagement.
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Weber Shandwick partners with leading Professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.
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First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important
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Introducing the Gender Forward Pioneer (GFP) Index

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.

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